PROJECT RECAP:
José Andrés Group
As Senior Director of Digital Marketing for José Andrés Group (2019–2022), I helped advance the company’s mission of changing the world through the power of food by leading digital strategy across an acclaimed portfolio of restaurants, media projects, and consumer brands.
I oversaw all digital channels—websites, email marketing, paid social, CRM, analytics, and performance workflows—while managing an in-house team as well as contractors and agency partners. My work included designing and developing more than a dozen restaurant websites, launching high-performing paid programs, and building retention-focused customer automations within Salesforce.
Across my tenure, I elevated email performance (increasing open rates from 18% to 45%), produced a top-performing Yelp paid campaign, and introduced new systems and operational efficiencies across the digital ecosystem. In addition to the restaurant portfolio, I also led digital management for José Andrés’ personal site, eCommerce store, and monthly newsletter.
Tools of the Trade
Bentobox (CMS)
WordPress (CMS)
Salesforce (CRM)
Emma (Email Marketing)
Falcon (Social Media)
Yelp (Paid Digital)
Adobe Creative Cloud (Digital Creative)
SevenRooms (Reservations)
