PROJECT RECAP:
The MINA Group
As Senior Director of Digital Marketing for The MINA Group (2023–2025), I led the digital transformation of one of America’s premier hospitality groups helmed by Chef Michael Mina.
I directed digital strategy across a nationwide portfolio of 30+ restaurant concepts, overseeing websites, CRM, email marketing, paid media, reporting, and guest-engagement workflows. My role included managing internal teams, agency partners, and cross-functional brand stakeholders to unify digital storytelling and performance.
During my tenure, I launched new websites for Bourbon Steak, International Smoke, STRIPSTEAK, Acqua Bistecca, and The MINA Group corporate site—modernizing the brand’s digital ecosystem and elevating the guest experience. I also drove major platform integrations and partnerships with SevenRooms, Yelp, BentoBox, Bilt, and InKind, optimizing customer automations, strengthening guest retention, and improving overall marketing efficiency.
Tools of the Trade
Bentobox (CMS)
WordPress (CMS)
Klayvio (Email Marketing)
Planoly (Social Media)
Yelp (Paid Digital)
Adobe Creative Cloud (Digital Creative)
SevenRooms (Reservations)
